Slow Motion Video Inspiration

For my music video, I would like to include some shots of slow motion images. I have researched into slow motion music videos and found a few that I would like to base a lot of the shots in my music video in. I will not do the whole music video in slow motion, but some shots may need to be in slow motion to give serious effect. These are the two videos that I like the most as they have shots that I could include in my music video. I have collected a few shots of multiple music slow motion music videos.
I like the idea of using slow slow motion shots in my music video as i think that it is a very effective way to slow the audience emotions, meanings or feelings. For example, in my music video, I may use it to portray the artists' feelings towards not being a 'White Teeth Teen' by making her do small actions that are done by people who are not in the 'popular' groups at school. (e.g. on her own walking down the street, listening to different music, going through her clothes which are different or even a close up of her putting her dark lipstick/makeup on.)
This is a good idea as I will strongly be able to portray the differences between 'white teeth teens' and average people.

Recce Shots

 

This is a few of the recce shots that I need for my music video. I may use all of these in my music video for the still shots which are used often in the artist I have chosen's music video I am basing my own on. I like all of these shots as they each have an individual focal point like the front door, the green plant against the brick wall and the black garage door. 

I may not be able to use these shots as weather may change and they will not look as good in the rain/dark settings. I will have to work around the weather if I would like these shots included in my music video.

Costume Ideas

This is the costume type that I will likely use for my music video as it relates to Lorde's style very well as she mainly wears black/dark colours and a red lipstick.
From the music video by Lorde that I analysed, she was wearing a white tshirt with a large necklace which I have interpreted into my own costume idea. However, with the tshirt, I may use black or white, it will depend on the background that I will use for each time the my actress is lip-syncing as I do not want them to clash with each other.
The black jeans will be used as they will very rarely be seen throughout the video but I would like them to match the whole outfit. This is the same for the black boots.
The make-up I am going to use on my actress will be a dark red lipstick to give her an 'edgy' and 'mysterious' look, which fits with my genre very well. The eyeshadow will also fit with this idea.

Magazine Mock Up

This is the magazine mock up I have created for when I create my final magazine advert.
I like the idea of this mock up as it is laid out very well and like most of the magazine adverts I have researched. The layout is very simplistic but it is very similar to Lorde's magazine adverts, which is what I am aiming for.
The background for the advert will be plain white with bold black text on the front of it. This means that the image can also be in colour which I would be unable to do if the background was black.
This will be a different idea to Lorde's usual style of advertisement , however I do not want the advert to be exactly like Lorde's, I would like to imput my own style into it too.
The image on the magazine advert is very like Lorde's style of image due to her hair almost being the main focal point of the image. This is a style I would like to include in my advert as the person I will use has similar hair to this artist and I can incorporate that idea into my own magazine advert.

Track Permission

This is the email I have sent to Universal Music Group which is one of the labels that my artist is signed to.

Digipak Mock Up

  

This is my hand drawn mock up of the digipak I created to give me an insight into what my final digipak wil look like. I like this idea that I have created as it fits well with my genre and artist. The inside of the digipak will have a black background which contains the cd, a small lyric booklet and a long shot image of the artist. On the outer section of the digipak, the background is white, which is a contrast compared to the inside. On the outside, there is the front cover with the album title, artist name, artist image and a subheading. On the centre of the outer section, there is the song titles listed in order in a bold black font against a white background alongside the left hand outer section which has a close-up image of the artist. 

On the CD, there is the logo that Lorde uses on many of her CDs. which I have drawn onto the top of it.

The small lyric booklet will be on the inside of the digipak, however this may bulk up the digipak as it may be a thick booklet. If i definitely interpret this idea into my final digipak, I will make sure that it is a thin booklet by making the lyrics inside small but big enough for the average person to be able to read it.

Moodboard - Mise-en-scene

I have created this moodboard on behalf of the inspiration for the mise-en-scene used in my music video.
As most of my video will only include mid to close up shots of the artist, I have researched into indie pop artists to inspire me for my music video. In this moodboard, mainly 'punky' styles are included due to the use of leather jackets, dark lipstick and a wide use of black clothing. However, in some of the images, a 'sweet innocent' style is interpreted as I may need this costume inspiration as my music video is mainly about the contrast of people and how the contrast is included in different social groups.
The artists in this moodboard include Florence and the Machine, Lorde, Lana Del Rey, Charli XCX, and Taylor Swift who all have individual styles but they all fit into my costume/mise-en-scene inspiration.

Moodboard - Camera Angles and Shot Types

This is the moodboard I have created for camera angle and shot type inspiration. I have collected these images from other music videos that I have watched throughout my research of music videos within this genre. Most of the camera angles are close ups of the artist's face, locations and mid shots. I will use this moodboard to help me with my own music video.
The artist's in this moodboard include Taylor Swift, Lorde, Gotye, Charli XCX and Rihanna. 

Magazine Advert Analysis - Lorde

Text/Font
This advert is all in capitals and a white colour. I think that this style of font is very effective as it is bold and exciting. Also, it is all in capitals which may suggest the album is simple but bold and makes a statement. However, on this magazine advert, I don't think that there is a date on it, so on my own advert, I will include one to give customers more information on the album. Below the main title on the magazine advert,  there is more text that gives more information about the album as is explains that is is a '#1 Album', 'Grammy Winner', 'Song of the Year', '#1 US Billboard Chart' and '#1 UK Singles Chart'. This will help promote the album as it is shown to be very sucessful and well recognised in the public eye.

Costume
The costume/makeup on this magazine advert is mainly black and simplistic. The artist has a large necklace on and her natural thick wavy hair against a black background. Her costume fits very well with the theme of this advert and I will imput sections of this into my own magazine advert. The idea of the artist wearing all black may suggest that she is rebelling, and also this connects with the idea of her wearing large necklaces to rebel. This gives a mysterious atmosphere and may draw attention to the album so people may be more likely to buy it. The facial expression on this magazine advert is very mysterious also as she is looking directly to the camera, suggesting she is aiming this advert at the person who is reading it, however she seems slighly shy as she is looking down a little bit.

Layout
This magazine advert is very well laid out on the page as it is able to show all the information about the new album in a stylish and fashionable way. The artist's name and album title is on the heading of the advert and is in the largest letters to catch attention and be bright and recognisable. On the right of the magazine advert, there is an image which shows the front of the album cover which will be able to help people find and recognise her album in a shop, which will possibly also help the sales of the album.

Digipak Analysis - Charli XCX

I have chosen Charli XCX's digipak/CD to analyse as I have looked closely into her work previously and I like her style of work.

Text/Font
The text on this digipak is all in bold capitals which is also the style of some artist's digipak's that I have looked at. The text is white, like the background of the front cover, however there is a small faded out patch on the top of the digipak which I think is very effective and subtly stands out. I like the style and colour scheme of the digipak as it is bright and eyecatching but also very stylish and fitting with the genre it is in (indie pop). The black background against the white text that is on the back of the digipak is very effective and simple but it is a very useful style (including most of the other digipak's that I have researched) that I will use in my own digipak design.
Also, the text on the CD itself, is simplistic and minimal and easily shows that the CD is by Charli XCX. The text fits very well against the CD due to the 'C' curled around the circle in the centre and the 'X' is either side.

Image
The only image on the digipak is on the front of it which is an image of Charli XCX. The image includes some bright colours on her clothes, in her hair and make-up. The costume on this CD is very reckless and daring as she is wearing a leather sleeveless jacket with a mesh long sleeved top underheath. Her black jeans are ripped at the knees which suggests she is careless of what people may think about her. Her makeup is very dark and bold which may suggest what the music on the CD may be like. I will more than likely include an image of the person I have chosen to lip-sync in my video. There is also a small sign on the front of the CD cover suggesting 'Parental Advisory Explicit Content'. This is extra information for the buyer of the CD.

Layout
The layout of this CD is very basic which is like a lot of the other digipak/cd covers I am researching. This is mainly due to the fact that on the front cover, there is a picture of the artist, their name on the top and their album name on the bottom. Followed by the back cover listing each song on the album. It seems slighly effortless, however I believe that this is very effective as it is able to show exactly what is on the album and an idea of what it may be like due to the presentation of the mise-en-scene and the colour scheme of the album.

Lyrics Analysis (Lorde - White Teeth Teens)

"White Teeth Teens"

[Verse 1:]
We wouldn't be seen dead here in the day
I guess you're lucky that it's dark now
And if I like it then we'll stay
Impress the empress, take a shot now

 [Pre-chorus:]
We got the glow in our mouths
White teeth teens are out
White teeth teens are up for it

 [Chorus:]
I know you love it when the hairpins start to drop
I like your reckoning, but we got our methods
And there's nothing here to stop, to stop this

 [Verse 2:]
If you want we'll help tonight to split its seams
Give the bruises out like gifts
You'll get the picture of your dreams
I won't be smiling
But the notes from my admirers
Fill the dashboard just the same

 [Pre-chorus]
[Chorus:]
I know you love it when the hairpins start to drop
I like your reckoning, but we got our methods
And there's nothing here to stop, to stop us when we're up for it
I know you love it when the hairpins start to drop
I like your reckoning, but we got our methods
And there's nothing here to stop, to stop this

 (And everything works out so good
I wear the robe like no one could)

 [Bridge:]
I'll let you in on something big
I am not a white teeth teen
I tried to join but never did
The way they are, the way they seem is something else, it's in the blood
Their molars blinking like the lights, in the underpass where we all sit
And do nothing
And love it

 [Outro:]
And everything works out so good
I wear the robe like no one could

 We got the glow in our mouths
White teeth teens are out
White teeth teens are out

These are the lyrics to the song I have chosen for my music video. 

I have researched the meaning of this song and discovered that the Urban Dictionary suggesting for the term 'White Teeth Teens' means 'The popular kids at school'. This suggests that 'popular' students are be superficial due to the idea of them having falsely white teeth. 

There is a line in the song saying 'The way they are, the way they seem is something else, it's in the blood', which possibly could mean that the popular people in school usually are able to fit in with that stereotype due to it running in their blood.

Also a line in the song which has a string meaning is 'I am not a white teeth teen, I tried to join but never did'. This lyric suggests that she tried to be popular, one of the cool ones and fit in, however she discovered that she did not want that as she liked not fitting in with the popular crowd and being her own person instead of fitting in with the popular stereotypes.

Initial Ideas / Brainstorm

 I have created a mindmap on Spicynodes.com to present my ideas for my music video.

Inspirations / Directors

I have researached popular music video directors and found a few possibly directors I may be able to follow their ideas of style in the video.
Directors I have found:

• Director X - This director has helped to create many popular, well known music video's for the past 17 years. A lot of his music videos contain a lot of mise-en-scene, and camera angles and shot types that I would like to interpret into my own video. Examples of artists that this director has worked with include Drake, Little Mix, Iggy Azalea and Jamie Foxx.

• David Wilson - Most of his filmography is animated and uses lots of effects, however he has directed the music video for 'Titanium' by David Guetta. I believe that this video is effective with shots and editing. This is due to th4e fact that most of the shots are bright, some in slow motion, with a simple variety of shot lengths.

• Colin Tiley - This is the director of many music videos for popular artists this year. I specifically like his music video for 'Mirror Man' by Ella Henderson. There is a lot of shots in the video that I would like to include in my own.

• Hiro Murai - This director has created a video including a lot of the shot types that I would like to include in my own music video. The video is 'Cheerleader' by St. Vincent. 

Music Video Analysis - Rita Ora / Charli XCX

 
I have created a prezi to analyse the music video of 'Doing It' by Rita Ora and Charli XCX.

Digipak Analysis - Marina and the Diamonds

Here I have started to analyse the digipak/CD cover for Marina and the Diamonds' album, The Family Jewels.

Font/Text
The font on this digipak is bold but does not interfere with the image on the front and back. It is in white in the form of a handwritten style. The text has the artist's name with the album name in a smaller font beneath it. On the back of the digipak, the font is in the same font in a very creative style as is is written in a slanted form, sweeping across the cover along the shape of her hair and back of her head. The text on the front of the digipak matches the text on the CD however it is in black font against a dark grey metallic colour on the CD.

Image
The images on this CD cover are all very similar, with each side of it showing the artists' face, just is different positions.  On the front cover, the artist is lying down with just her head and neck showing. Her body is coming in fron the right of the cover and she is making eye contact with the camera which may suggest her looking at you and telling you to buy the CD. Her hair is flowing underneath her as she is lying down but it is able to fill almost half of the cover. On the back cover, her head is falling backwards as she is leaning on her elbows. This is also very effective as again, she is looking directly at the camera. She is presented to be wearing no clothes as just skin is showing. Like the front cover, her hair is covering a lot of the back cover. On the inside of the CD, there is a close us shot of the artist, however she is covering her face with her fingers, stereotypically in the shape of a gun over her left eye, mouth and nose. I believe this may be a sign of her suggesting she is courageous or possibly daring. She is also looking at the camera. Her makeup is very simple with no major dark make up, however her face still seems bold and recognisable.

Layout
I like the layout of this CD cover as is is very mixed, however it all fits together because each side of the digipak/CD is very alike to eachother but all different. This is possibly due to the idea that the artist wants to metaphorically show every side of herself through this album. I believe that this is very important as I will be able to do that with my own digipak/CD.

Digipak Analysis - Lorde

This digipak is for Lorde's album 'Pure Heroine'. I like the style of this digipak as it is very simplistic but bold.

Font/Text
The font and text on this digipak is very minimalistic and simple which is usually this artist's style. Aside from this, the digipak is very striking to the eye. The music on the CD is all very slow/dark, therefore no bright colours are needed on the digipak. The text on the whole digipak is in bold, capital letters and in w white/silver shade. I like this idea of minimalism as it is still stylish and 'up to date' along side other music within this genre. On the back of the digipak, each song title is written in the same format at the title on the front of it.

Image
The image printed onto the back of the digipak is a simple line drawing logo, representing Lorde, including her very thick wavy hair. Apart from this small logo, there is no other main images on the digipak. Considering that there is no real image of the artist herself suggests that she may have no interest in publicising her image to the public but would just like to release her music for anybody to listen to. However, I may not use this style in my own digipak but I will experiment in may different styles.

Music Video Analysis - Charlie XCX

Here I am analysing a music video of the song 'Boom Clap' by Charli XCX, a song which was recently featured in a popular film. The music video includes brief clips from the film, which I will not do in my own video, however there are clips from the artists input into the video which I will use in my own as i really like the style of it.
The video is directed by Sing J. Lee and was filmed in Amsterdam therefore a lot of attractions and simple shots are used throughout the video.

Camera Angles
The camera angles throughout this video usually consists of mid shots and simple shots of the artist. Throughout the video, there is brief clips of the featured movie this song was used for which made the video different to most music videos and gives an interesting imput into it. However, I am not going to be using this format for my own video as it is not featured in any films. On the other hand, during the video where the artist is focused on, I like how each shot is composed as she is not over exaggerating when she lip syncs, it looks natural and simple.
The video has a very different aspect as it has on screen text in the format of hand writing and 'doodles' which relates to the film poster and book cover. I may use this effect in my video if i believe that it needs more effects to it.

Mise-en-scene
Throughout this music video, the costume that Charli XCX is wearing, is fashionable and stylish as she is seen wearing a light pink jumper, a thick choker and patterned leggings. This artist is considered 'indie pop' therefore her style is different however it is still fun and exciting for viewers to see. Her bright red lipstick is also a very noticable throughout.
Her hair is very dark, thick and wavy, another fashionable style when this video was made. I will collect this research and imput it into my own video.
The lighing in this music video is very naturalistic as it was shot in daylight, but half is shot at night, with street lights as the main lighing use which creates a natural dark light on the artist. There is also a part of the video which includes multicoloured spotted lights which gives a 'party essence' of the video which I may also include in my music video.

Artist/Music Video Analysis - Lorde

I have researched the artist Lorde to possibly use for my music video. Ella Marija Lani Yelich-O'Connor (also known as Lorde which is her stage name) is 18 years old creating music within the art/indie pop genre which is slightly different to the other artists I have researched closely into however I feel that my music video will fit with this genre and style.
The music video I have chosen to analyse is a very popular video and song by Lorde which I will pick up ideas for the camera angles, lighing and mise-en-scene. It is directed by Joel Kefali. The video for "Royals" mostly consists of normal teenagers doing unexceptional things in slow motion.

Camera Angles.
The camera angles in this shot represent the music video to be very minimalistic and simple. However, they are composed very well due to the fact that most of the still camera angles are used more than once within the video as these pictures show. The shots are not followed by each other, they are added into the video from between 30 seconds to two minutes apart. The simplistic shots like this are usually shown for up to 5 seconds then shown further on in the video to have changed slightly by adding a prop/person/zooming out of the shot.
The shots of the artist lip-syncing to the song are also very alike to the simplistic shots by having her against a plain wall, with the artist as the main focus. I like this composition for a music video as it is not too distracting for people to be watching and they are able to focus on the music. The shots of Lorde are usually switched between a close up, mid shot and a shot from her head to her shoulders.

Mise-En-Scene
The lighting throughout this video is very natural and bright, as it is mainly filmed in daylight to make it look like an 'everyday' occurance.

The costume/make-up used in this music video includes very basic clothing, such as Lorde wearing a plain white tshirt and a gold necklace which is considered as 'fashionable' and 'trendy'. Lorde is only showing her face and upper half throughout the video therefore that is all that is needed to be considered for her costume. Her hair and make-up is very stylish too, with big curly hair and fashionable dark eye make-up which suggests she may be different from other artists but has her own style.The costume for the boys included in the video is very basic as they are only wearing shorts and boxing gloves with no tshirt as they are acting as the room is a boxing ring. They are often shown without tshirts on. A silver chain is featured in the music video a couple of times which may suggest a meaning within the video.

Analysis
The lyrics of this song are very meaningful, therefore I researched the meanings of this and found that the lyrics suggest that Lorde doesn't care much for diamonds, jewels, money, jet planes, islands etc and living the high life. However the lyrics mention that she has 'no postcode envy' suggesting that she's not proud of where she used to live however she wouldn't change it. Also,  'even though these people don't have enough - they're still happy and able to live their lives, even though society tells them that they should live a certain way and try to strive for something else.' (found on songmeanings.com). It also suggests that she knows she will never be 'royal'. 

Target Audience Research

The artist I have chosen usually has a target audience of around young teens to young adults. However, her music may appeal to many other audiences of other ages.

The young teens to young adults age group may enjoy this genre of music as it is catchy, has rich, mature vocals and has a slight 'party essence'. The age group that Lorde is in relates to this target audience therefore it is the typican age group she would target her music at.

In my music video, I will interpret Lorde's style into my video as they are able to reach out to the target audience and connect with them easily.

Record Label Research

Republic Records is an American record company that operates as a division of Universal Music Group. It was founded by Monte Lipman and Avery Lipman in 1995. Republic Records have many well known, popular artists such as Amy Winehouse, Coldplay, Drake, Demi Lovato and Florence And The Machine. 

Lorde, the artist I have chosen for my music video is also signed to Republic Records and Lava Records with Universal/Republic Records as a parent company.

Lava Records is an American based label founded by Jason Flom (one of the most succesful record men of the past 20 years".
Lava Records has many artists signed to it, including Lorde, Jessie  and Black Veil Brides.

Magazine Advert Analysis - Marina And The Diamonds

This magazine advert is for Marina And The Diamonds' album 'Electra Heart'. I like this advert as it looks grainy for an effect which the audience may enjoy. One artist i am also closely focused on for producing my own music video is Marina and the Diamonds.

Text/Font
The text on this magazine advert is very bold and noticable against the dark background of the magazine advert. The top half of the text is in all capitals, naming the artists' name and the title of the album. On the bottom of the advert, is says 'The New Album', 'includes Primadonna' and the date. I will include this idea into my own magazine advert as this is very effective. The font is easy to read and recognise which will be a good idea to use when the album goes on sale because the same font and colours may be used.

Costume

The costume within this magazine advert is very basic and minimal as we are unable to see a large amount of clothing as it is cut off the edge of the advert. However, her makeup is heavy and her face is shown as very pale but with dark red lipstick to possibly show her to be dark and mysterious. Her style also represents the 50's. The small love heart drawn on her cheek is an effect that this artist uses to suggest her alter-ego (Electra Heart). Marina (Electra) wears a heart on her cheek so she doesn't get hurt by love.

Layout

This is a portrait shot of the main artist as 'the diamonds' are actually just in the background and Marina is the only person who sings therefore she is classed as the main artist. This is very simplistic and easily laid out. I will more than likely use this idea on my own magazine advert as it is simple but very effective.

Magazine Advert Analysis - Rihanna

This is a magazine advert for Rihanna's album 'Russian Roulette'. I think that this advert will help me create my own as I am planning to work within this genre and possibly use a track by Rihanna for my music video.
Costume
The costume used in this magazine advert is very dark and strange. She is wearing a black top, including a lot of jewellry and dark makeup. This creates a mysterious look as she looks quite scary due to her makeup and clothing style however also afraid because of her position within the frame. The artist is wearing a large quantity of jewellry including a lot of rings, which may suggest she may be powerful.
Shot Type
This shot is showing the artists' face and hand which is covering half of her face. The lighting within the shot is very low key and suggests that the album is dark and mysterious which may draw a customer to buy the album as they want to know what it is like.


Font/Text
The text in this magazine advert is all in capitals and is very bold which may also represent the album to be itself. The artists' name is in bold capitals in white letters however it is inside a black box, above another box saying 'THE NEW ALBUM'. This is eyecatching and bold for the customer so it is easily noticable and recognisable.
Layout 
The layout of the magazine advert is very simplistic as it has the artists' face at the top and almost central and then all of the text is in a white 'painted' effect in front of her body. I like this layout very much as it enhances the album's atmosphere behind the advert.

Preliminary Task Final Video

This is the final video for my group's preliminary task. 

Each person in the group contributed in lip-syncing, editing and filming. I will use this video as a practice of my own music video, however I will not use this specific type of editing in my own as I found it very difficult to match the shots together as the constantly switched around.

Filming

When I was lip-syncing, I found it difficult to time each word correctly and during the editing I had to slow down/speed up the timing of some shots. Some shots were difficult to film as we weren't able to use the correct lighing, therefore some shots look out of focus/too light compared to the real music video.

Editing

While editing, my group and I found it diccicult to make the shots the correct size as in the real music video, the shots are split equally in the middle, however when we shot each clip, we were unable to make the shots square like the video. 

Also, we forgot to make some clips black and white. 

In the real music video, there are two shots we were unable to film due to the fact that there was a rocket ship taking off and a fire. 

Contribution

My contribution towards the preliminary task was helping to create the storyboard, film individual shots of both Tom and Joe and editing the video.

However, I believe that only two members of the group (Tom and myself) participated mainly in the editing and creating the story board whilst planning.

Music Video Analysis - Beyonce

 

I have chosen to analyse Beyonce's music video for her song 'XO'. I have chosen this video because I would like my own music video to be a lot like this.

 For example:

• The use of bright lights throughout the video seems lively and exciting, the flashing fun fair lights are an example of every day locations, however seem different from most days.
• The use of the location in this video is very appealing to the audience as it looks like they are enjoying themselves and it is a natural location to film.
• The shots are mixed between lengths and sizes as throughout the video, close ups, long shots, aerial shots, mid shots are all used throughout the video, and vartieies of lengths of each shot is used to create a lively and dramatic atmosphere within the video.
• The use of the artists lip-syncing 'every now and then' not just the whole way through or not at all. I also like the constant background she is lip-syncing in as it fits with the fun-fair atmosphere.
• The focus on the artist within the video is thorough and is clearly showing that this music video is about her, not just the other actors/the location.
• An idealistic view of life is shown in this video, however is is not an every day location/activity which I would also like to protray in my own video. 
• The video constantly uses handheld camera shots to give the audience the feel of what it is like to be there which I believe is a very effective way to portray an exciting event in a music video.

Genre Research

The genre of music I will likely be using for my music video is hip-hop/pop. This is because i believe that this music genre will not limit the ideas I have for creating a music video. For example, both hip hop and pop music can enable me to both fast and slow cuts throughout the video.

Artists that usually fall under these genres are:

Hip-hop:

• Rihanna
• Nicki Minaj
• Jay-Z
• Kanye West
• Iggy Azalea

Pop:

• Ed Sheeran
• Rihanna
• Lady Gaga
• Nicki Minaj
• Beyonce

Both of these genres can easily be related as the artists are able to switch between them within their music and videos which I hope I can in my own music video. 

For example, both videos can easily interpret a scene with:

• Bright lights
• Both busy and quiet scenes
• Will have a strong lead, can be either female or male
• Sexual focus
• Relationships
• Multiple locations to film in
• Can switch to black and white then back to colour throughout the video
• Fast paced

Poster Analysis - Beyonce

Lighting/colours

• The main colours used in this magazine advert is black, gold/yellow, silver and white. This may suggest the style of Beyonce is very stylish and fashionable. 
• The use of lighting in this poster gives the artist a high class atmosphere as it is slighly low key but the bright orangey light across her face.  

Mise-en-scene

• In the poster, the artist is holding a silver mask that matches her dress and hat. This may suggest that she has just taken the mask of and revealed her identity to the world before her world tour in 2014. 
• There are also lots of diamonds and jewels on the costume which connote the idea of her being of a high class. 
• This is a poster for Beyonce's world tour 2014 which I believe seems very high fashion which represents her beauty but also the fact that she is doing a world tour.

Text/Font

• The artists' website is shown at the bottom which tells people to visit the website for extra information which will also lead to her merchandise, albums, etc.
• The text on this poster for Beyonce's world tour is very bold and bright. For example, the artist's name is in bold, white capital letters on the top of the poster, and the name of the show towards the bottom. This is very efective because it is eyecatching and noticable in magazines/in public.

Magazine Advert Analysis - Beyonce

Magazine Advert

• This magazine advert for Beyonce's album  'I Am Sasha Fierce', Beyonce represents herself as two different people which shows her natural state with no visible clothing, minimal makeup and jewelry. However, in the second photo, she is shown with an excessive amount of makeup, jewelry and clothing containing sparkles and diamonds. 
• I like the style of this magazine advert as it shows both sides of the artist which should be represented in her albums.
• At the bottom of the advert, it shows her name in bold capitals, featuring songs and two other albums which she has chosen to advertise alongside this one.

Digipak Analysis - Beyonce

I have chosen to research Beyonce's marketing package to help with my own music video. The reason I have chosen to research Beyonce is due to the fact that I will more than likely use this specific genre in my own music video.

Digipak

• Beyonce's Greatest Hits digipak is simplistic, however looks aesthetically pleasing due to the colour scheme of black and gold. It also has the black and white photos of Beyonce herself on each side of the digipak. This particular colour scheme is often seen in the genre I would prefer to work in.
• The CD inside the digipack is represented to look like a record, which may suggest that the music on the CD's are classic and a good style. 
• On the back of the digipak, there is a midshot of Beyonce with the song names etc running beside her which I believe looks deluxe compared to some other digipaks. The images on the center of the look superior as she is shown to be very beautiful but also very different to most artists in this genre. This is because she is shown wearing a little amount of clothing but also looks classy at the same time.
• Also, Beyonce has printed three of her other albums onto the back of the digipak which is a very intelligent way of advertising her other albums.

The Purpose of a Music Video

I have researched into the purpose of a music video and discovered the idea of a music video is to visually entertain a specific audience. This may be due to the fact that computers now have the ability to create effects that were not used when music videos were first created.

I also discovered that the values of stardom include:

• Youth
• Rebellion
• Sexual magnetism
• Originality
• Creativity
• Conspicuous consumption of sex, drugs and material goods
• A disregard for social values relating to drugs, sex and polite behaviour

Richard Dyer (Born 1945)
Dyer is a theorist that focuses mainly on stardom, and came up with the theory that a star is only an image or text, not neccesarily a person. This is because he believes that they are constructed from 'materials' such as advertisment, television, magazines, radio etc.

• Paradox 1 - A star must be simultaneously ordinary and extraordinary for the consumer.
• Paradox 2 - A star must be simultaneously present and absent for the consumer.

These paradoxes suggest that this leadds to audience consumption as the artist/band is able to make the consumer feel like they are near them, however they may be on the other side of the world.


Theodor Adorno (1903 - 1969)
Adorno is a maxist who believes in the idea that the pop industry stops us all worrying about 'real' issues. 

Keith Negus  (Born 1957)
Negus had written a book called Producing Pop which is about the pop industry. It identifies two distinct ways of thinking about potential artists from within the music industry.
1. The organic ideology of creativity

• Talent
• Development
• Long Term

2.  The synthetic ideology of creativity

• Short Term
• Manufactured

Preliminary Task - Lyrics

"Knock You Down"
(feat. Kanye West, Ne-Yo)

[Keri Hilson:]
Heh... not again...
Oh... this ain't supposed to happen to me...

[Kanye West:]
Keep rockin', and keep knockin'
Whether you Louis Vuitton-ed up or Reebok-in'
You see the hate, that they're servin' on a platter
So what we gon' have - dessert or disaster?

[Keri Hilson:]
I never thought I'd... be in love like this
When I look at you my mind goes on a trip
And you came in... and knocked me on my face
Feels like I'm in a race
But I... already won first place

I never thought I'd... fall for you as hard as I did
(As hard as I did, yeah)
You got me thinkin' about our life, our house and kids (yeah)
Every morning I look at you and smile
Cause boy you came around and you knocked me down... knocked me down

[Chorus:]
Sometimes love comes around
(Love comes around)
And it knocks you down
Just get back up
When it knocks you down
(Knocks you down)
Sometimes love comes around
(Love comes around)
And it knocks you down
Just get back up
When it knocks you down
(Knocks you down)

[Ne-Yo:]
I've never thought I
Would hear myself say (ooh)
Ya'll go ahead
I think I'm gonna kick it with my girl today (Kick it with my girl today)
I used to be commander and chief
Of my pimp ship flyin' high (flyin' high)
'Til I met this pretty little missile who shot me out the sky (oh shot me out the sky)

(Hey) 'til now I'm crashing, I don't know how it happened
But I know it feels so damn good
Said if I could go back, and make it happen faster
Don't you know I would baby if I could
Miss independent (oh, to the fullest), the load never to much, she helping me pull it
She shot the bullet that ended that life
I swear to you the pimp in me just died tonight

[Chorus:]
Sometimes love comes around
(Love comes around)
And it knocks you down
Just get back up
When it knocks you down
(Knocks you down)
Sometimes love comes around
(Love comes around)
And it knocks you down
Just get back up
When it knocks you down
(Knocks you down)

[Kanye West:]
Tell me now can you make it past your caspers
So we can finally fly off into NASA
You was always the cheerleader of my dreams
To seem to only date the head of football teams
And I was the class clown that, always kept you laughin'
We, were never meant to be baby we just happened
So please, don't mess up the trick... hey young world I'm the new slick rick
They say I move too quick, but we can't let the moment pass us
Let the hourglass pass right into ashes
Let the wind blow the ash right before my glasses
So I wrote this love letter right before my classes
How could a goddess have asked someone that's only average
For advice
O.M.G, you listen to that, bitch?
Woe is me
Baby this is tragic
Cause we had it, we was magic

I was flyin', now I'm crashin'
This is bad, real bad, Michael Jackson
Now I'm mad, real mad, Joe Jackson
You should leave your boyfriend now, I'm a ask him

[Keri Hilson:]
So I gotta put the good with the bad, happy and the sad
So I'll bring a better future than I had in the past
Oh Cause, I don't wanna make the same mistakes I did
I don't wanna fall back on my face again
Whoa, whoa
I'll admit it, I I was scared to answer loves call
Whoa, whoa
And if it hits better make it worth the fall

(When it comes around)

[Chorus:]
Sometimes love comes around
(Love comes around)
And it knocks you down
Just get back up
When it knocks you down
(Knocks you down)
Sometimes love comes around
(Love comes around)
And it knocks you down
Just get back up
When it knocks you down
(Knocks you down)

Won't see it coming when it happens
But when it happens you're gonna feel it, let me tell you now
You see when love come and knocks you down (oh)

Won't see it coming when it happens
But when it happens you're gonna feel it, let me tell you now
You see when love comes and knocks you down (yeah)

Research Another Students' Work

Research: 
Strengths -

• Very detailed
• Researched every part of the coursework in depth to get the best result.
• Included photos and videos
• Showed sources
• Researched the artist a lot to gain knowledge of their music and genre
• Used quite a few of different ways to show the research (Prezi, Youtube, Slideshows, Mindmaps)
• Researched the actual artists' previous videos, adverts etc
• A practice video was included before she created her final video.
• Researched certain directors to include their ideas in her own video

Weaknesses-

• Could have included different ways to present each blog post

Planning:
Strengths -

• Whole story board was shown in depth
• Included a creative mood board
• Described the actor(s) for the video well and said why they would suit the par

Weaknesses - 

• Could include more posts about planning the final video. 
• For example, costume, set etc.

Music Video:

Strengths -

• Focused clearly
• Editing between shots are used well
• Camera angles are easily recognisable
• The lip syncing is shown very well and is in time
• There are effects used in the video which connect well with the genre of music

Weaknesses - 

• Slightly repetetive

Digipak:
Strengths -

• Very vibrant
• Says all the things that are needed within every digipak

Weaknesses - 

• Doesn't suit the video 

Magazine Advert:
Strengths -

• Bright and eyecatching
• Creative
• Shows the date, where it is sold, the band's name and album name on it.

Weaknesses -

• Doesn't suit the style of the music video that was made

Evaluation:
Strengths -

• Shows audience feedback in depth and describes both strengths and weaknesses.
• The evaluation was detailed through a Prezi to present it differently compared to most people.
• The Prezi is bright and eye catching which suits both the advert and digipak.

Weaknesses - 

• Could include more detail into the final evaluation and present in a different way.

Shot Count Analysis

Shot count analysis 

Track: ‘Stay’

Artist: Rihanna ft. Mikky Ekko

Record Co: The Island Def Jam Music Group

Release date: Feb 12 - 2013

Director: Sophie Muller                              

Release Date: Jan 7^th 2013

Length of video: 4:07

Number of shots in entire video: 57

Average length of shot: (in my 30 sec) – 2 sec, (in whole video) – 8 sec.

Number of shots in 30 second segment: 12

Within the 30 second segment there are:

Number of CU: 5

Number of ECU: 6

Number of LS: 0

Number of MS: 1

Number of panning shots: 0

Number of tilts: 1

Other shots: 0

Shot number	Shot type	Shot length	description	Edit to next shot
eg	ECU	2 sec	Girl looking in mirror	dissolve
1	Extreme Close Up	2 sec	Water falling from a tap – Slow motion.	Cut
2	Extreme Close Up	2 sec	Shoulder turning – Slow motion	Cut
3	Close Up	1 sec	Back of girl as she takes her top off, hair moves – Slow motion	Cut
4	Extreme Close Up	1 sec	Water splashing – Slow motion	Cut
5	Close Up	3 sec	Girl pulling top off, showing back and hair falling down – Slow motion	Cut
6	Extreme Close Up	2 sec	Girl moving her shorts – Slow motion	Cut
7	Extreme Close Up	2 sec	Water splashing – Slow motion	Cut
8	Close Up	2 sec	Stomach with water spilling over it – Slow motion	Cut
9	Close Up	1 sec	Two hands in a bath, covering stomach – Slow motion	Cut
10	Close Up - Tilt	7 sec	Shows a girl in the bath (cloudy water) and shows sadness in her face.	Cut
11	Mid Shot	2 sec	Camera over her body, shows most of body in the water – Girl looking down with hair covering her face.	Cut
12	Extreme Close Up	7 sec	Girls’ face (shows eyes, nose and mouth) – starts lip syncing to the song.	Cut

From this process of looking at a music video i would likely use to help create my own, I believe that this style of video shows emotion very easily through the shots and pace of each shot. For example, this video is mainly using slow motion, close up shots because it is easily representing what the artist is feeling which may also relate to the person watching the video.