Digipak Analysis - Beyonce

I have chosen to research Beyonce's marketing package to help with my own music video. The reason I have chosen to research Beyonce is due to the fact that I will more than likely use this specific genre in my own music video.

Digipak

• Beyonce's Greatest Hits digipak is simplistic, however looks aesthetically pleasing due to the colour scheme of black and gold. It also has the black and white photos of Beyonce herself on each side of the digipak. This particular colour scheme is often seen in the genre I would prefer to work in.
• The CD inside the digipack is represented to look like a record, which may suggest that the music on the CD's are classic and a good style. 
• On the back of the digipak, there is a midshot of Beyonce with the song names etc running beside her which I believe looks deluxe compared to some other digipaks. The images on the center of the look superior as she is shown to be very beautiful but also very different to most artists in this genre. This is because she is shown wearing a little amount of clothing but also looks classy at the same time.
• Also, Beyonce has printed three of her other albums onto the back of the digipak which is a very intelligent way of advertising her other albums.