Music Video Analysis - Beyonce

 

I have chosen to analyse Beyonce's music video for her song 'XO'. I have chosen this video because I would like my own music video to be a lot like this.

 For example:

• The use of bright lights throughout the video seems lively and exciting, the flashing fun fair lights are an example of every day locations, however seem different from most days.
• The use of the location in this video is very appealing to the audience as it looks like they are enjoying themselves and it is a natural location to film.
• The shots are mixed between lengths and sizes as throughout the video, close ups, long shots, aerial shots, mid shots are all used throughout the video, and vartieies of lengths of each shot is used to create a lively and dramatic atmosphere within the video.
• The use of the artists lip-syncing 'every now and then' not just the whole way through or not at all. I also like the constant background she is lip-syncing in as it fits with the fun-fair atmosphere.
• The focus on the artist within the video is thorough and is clearly showing that this music video is about her, not just the other actors/the location.
• An idealistic view of life is shown in this video, however is is not an every day location/activity which I would also like to protray in my own video. 
• The video constantly uses handheld camera shots to give the audience the feel of what it is like to be there which I believe is a very effective way to portray an exciting event in a music video.