Friday, 17 July 2015

Magazine Advert Analysis - Rihanna

This is a magazine advert for Rihanna's album 'Russian Roulette'. I think that this advert will help me create my own as I am planning to work within this genre and possibly use a track by Rihanna for my music video.
Costume
The costume used in this magazine advert is very dark and strange. She is wearing a black top, including a lot of jewellry and dark makeup. This creates a mysterious look as she looks quite scary due to her makeup and clothing style however also afraid because of her position within the frame. The artist is wearing a large quantity of jewellry including a lot of rings, which may suggest she may be powerful.
Shot Type
This shot is showing the artists' face and hand which is covering half of her face. The lighting within the shot is very low key and suggests that the album is dark and mysterious which may draw a customer to buy the album as they want to know what it is like.


Font/Text
The text in this magazine advert is all in capitals and is very bold which may also represent the album to be itself. The artists' name is in bold capitals in white letters however it is inside a black box, above another box saying 'THE NEW ALBUM'. This is eyecatching and bold for the customer so it is easily noticable and recognisable.
Layout 
The layout of the magazine advert is very simplistic as it has the artists' face at the top and almost central and then all of the text is in a white 'painted' effect in front of her body. I like this layout very much as it enhances the album's atmosphere behind the advert.

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