Storyboard

This is the story board for my music video. I have used the audience research to create this story board.

Audience Research

This is the audience research I was able to collect from 20 different people. These people ranged in gender and age so I would be influenced by multiple audiences for my music video. I used this sheet to ask people what their best fit to each question would be and created a tally chart. I found that most people watch music videos 3-4 times a week rather than every day or only once a week. However, a large amount of people did watch music videos every day. Also, the most popular genre of music listened to was pop music, closely followed by indie music. This helped me to decide my genre of music as it is now popular is social media and music.
I asked the audience what their favourite type of music video is, and received the answer that the most popular music video preference is 'happy'. However, my music video may not be completely happy, but slightly sad/emotional in some format. Surreal, themed and studio based music videos were also a large mass of the audience answers. Performance based music videos are the most popular with the audience I asked, however this was only one more person than narrative music. Some people also liked both types, therefore I will try and include both types of performances in my music video. Finally, the last question asked the audience how much lip-syncing should be in a music video, and found out that there should be around 2 minutes of lip-syncing in a music video to make it entertaining. I would like to incorporate lip-syncing into my music video, however not the full video as it may become repetitive.

First Draft Magazine Advert

This is the magazine advert I have created. I believe it links very well with the other magazine adverts I have researched and analysed. My magazine advert is set up to be a landscape view, which is different to a lot of magazine adverts which I have analysed previously. However I have decided to use the landscape layout as it is used in the Marina and the Diamonds, 'the family jewels' advert.
This poster includes an image, name, album title, a date and the featuring song name.
The image is very similar to the images I have used on the digipak as it shows the artist looking into the camera which I believe is very effective as she is 'speaking to the audience' to read the poster and recognise it. The girl is presented wearing dark clothes, a large piece of jewelry and her hair is dark. This is all very similar to the style that the artist I am analysing has. The makeup on the girl is minimal as I did not want to use dark makeup as it may draw the attention away from the information on the poster. However, the eyes are very noticable as it is 'looking' at the audience which draws them in more. There is a small image on the bottom left of this magazine advert which shows the iTunes label, which tells the audience that it is available to buy on iTunes.
On this magazine advert, I have included text to give information about the album. The artist's name is a main part of the magazine advert as it is larger and bolder than te rest of the text on it, and underneath the artist's name, is the name of the album which is being adertisted. It is very recognisable as it is in the same font and just underneath the main header. Underneath the heading and sub-heading of the magazine advert is more information I have included. I used 'THE NEW #1 ALBUM' to suggest that the album is well known already, which may draw more people into buying it as it is already popular and successful. There is also a bit of text underneath this which shows the featuring song. This is the song I have used for my music video. Also, I have included the date of the release of the album which gives more information about it.

First Draft Digipak

This is my final digipak edit. I have included 4 frames: a front cover, a back cover, an inside image frame and a CD holder. There is also two spines, one with the artist's name on, and another is plain black to match the theme of the digipak.

The front cover of the digipak i have created is similar to digipak's I have analysed, such as Lorde's 'Pure Heroine' Album, Charli XCX's album, and Marina and the Diamonds' album. I based my digipak mainly on Lorde's album as she is the artist I have used for my music video. My digipak links to hers as it is very dark in the background, with the bright white text displaying the album name, artist name and featuring song. However, on Lorde's 'Pure Heroine' album cover, there is no image, only text which is a difference between them. Charli XCX and Marina and the Diamonds' album covers both have the artist on the front of them which is very similar to my digipak front cover. The costume I have used for the front cover is very relatable to Lorde's style as she is wearing dark clothes with a large necklace and dark hair. The make-up I used was slightly dark with bright eyeshadow and natural lipstick. This is like both Marina and the Diamonds and Lorde's style.

The back of my digipak is very similar to Lorde's digipak that I analysed as is lists the song names that are on the CD inside. This is a very simplistic idea for the back of my digipak, however it is similar to many of the digipak's I analysed previously. The dark background against the white text is very effective and noticable, which will make it fit well with the other parts of the digipak.

On the inside left of my digipak, I have used a similar image that I used on the front of my digipak which is good because it fits with the style that I am aiming for. This relates closely to the digipak i have analysed by Marina and the Diamonds. Her image used on the inside is very similar to the image on the front cover of the digipak. My image is similar by making it have a dark background and the image shows the girl looking into the camera.

On the inside right of my digipak, I have included a CD holder and designed the CD. The CD links closely to the digipak by Marina and the Diamonds as it includes an autograph of the artist. The colours are mainly grey and white which I believe is very eyecatching and recognisable. It also links with the theme of my whole digipak as it suggests that the album may be dark and mysterious.

Audience Feedback

I showed my video to my media class and recieved a lot of supportive feedback on how to make my music video better and of a higher quality.
One of the pieces of feedback I gained was to collect some close up shots of the actress lip-syncing. I was told I should get a close up shot of her mouth as she lip-syncs, her eyes possibly blinking in slow motion, putting on make-up in the mirror (to connect with the idea of being a stereotypical thing for teens) and a close up of her possibly painting her nails.
I also got feedback to have more cuts throughout the video as some of the shots I have already are slighly too long. I was suggested to get different costumes (linking to the idea of 'white teeth teens') and different locations to shoot in which would possibly be a bedroom/at a mirror, or a different room in the house. The costume ideas I was suggested was a different coloured dress/outfit with drastic make-up and then a simpler outfit with no make-up at all. I would like to put my actress in a wider range of costume to enhance the idea of stereotypes in the world today.

First Draft Music Video

This is the first draft to my music video. It is uncomplete as I was unable to get all of the shots I needed in the day of filming. I will fill the gaps in my final video.

Final front and back digipak

Final Digipak (front and back cover)

This is the final front and back cover of my digipak. The front cover is closely related to the digipak/cd's i analysed which is s good point as it links closely to the genre and theme that I am aiming for. The front cover is very dark with the artist's face on the front, looking directly into the camera which was used on the digipak by Charli XCX and Marina and the Diamonds. I believe this is a strong point as the idea of her looking into the camera suggests she is looking into the audience's eyes and telling them to buy the CD. The mise-en-scene used in this image is dark clothes, with a large necklace which is used often by Lorde and her hair is down and loose. The make-up she is wearing on her eyes is very bold and noticable on the front cover. which is used in a lot of the digipak's I have analysed myself. The font on the front cover is very similar to the font that Lorde, my chosen artist uses. On this, the text is showing the artist's name, the album name and the featuring song, which is included in Lorde, Charli XCX and Marina and the Diamonds' digipak. The background is plain black which makes the artist's image stand out on the cover a lot.


The back of the digipak I have created is very simplistic but bold. The white font is against a black background, making it very noticable and eye-catching. This is the same font I used on the front cover. On this digipak face, I have included each song title that would be included on the album.