Digipak Analysis - Lorde

This digipak is for Lorde's album 'Pure Heroine'. I like the style of this digipak as it is very simplistic but bold.

Font/Text
The font and text on this digipak is very minimalistic and simple which is usually this artist's style. Aside from this, the digipak is very striking to the eye. The music on the CD is all very slow/dark, therefore no bright colours are needed on the digipak. The text on the whole digipak is in bold, capital letters and in w white/silver shade. I like this idea of minimalism as it is still stylish and 'up to date' along side other music within this genre. On the back of the digipak, each song title is written in the same format at the title on the front of it.

Image
The image printed onto the back of the digipak is a simple line drawing logo, representing Lorde, including her very thick wavy hair. Apart from this small logo, there is no other main images on the digipak. Considering that there is no real image of the artist herself suggests that she may have no interest in publicising her image to the public but would just like to release her music for anybody to listen to. However, I may not use this style in my own digipak but I will experiment in may different styles.