Target Audience Research

The artist I have chosen usually has a target audience of around young teens to young adults. However, her music may appeal to many other audiences of other ages.

The young teens to young adults age group may enjoy this genre of music as it is catchy, has rich, mature vocals and has a slight 'party essence'. The age group that Lorde is in relates to this target audience therefore it is the typican age group she would target her music at.

In my music video, I will interpret Lorde's style into my video as they are able to reach out to the target audience and connect with them easily.