Thursday, 10 September 2015

Magazine Advert Analysis - Lorde

Text/Font
This advert is all in capitals and a white colour. I think that this style of font is very effective as it is bold and exciting. Also, it is all in capitals which may suggest the album is simple but bold and makes a statement. However, on this magazine advert, I don't think that there is a date on it, so on my own advert, I will include one to give customers more information on the album. Below the main title on the magazine advert,  there is more text that gives more information about the album as is explains that is is a '#1 Album', 'Grammy Winner', 'Song of the Year', '#1 US Billboard Chart' and '#1 UK Singles Chart'. This will help promote the album as it is shown to be very sucessful and well recognised in the public eye.

Costume
The costume/makeup on this magazine advert is mainly black and simplistic. The artist has a large necklace on and her natural thick wavy hair against a black background. Her costume fits very well with the theme of this advert and I will imput sections of this into my own magazine advert. The idea of the artist wearing all black may suggest that she is rebelling, and also this connects with the idea of her wearing large necklaces to rebel. This gives a mysterious atmosphere and may draw attention to the album so people may be more likely to buy it. The facial expression on this magazine advert is very mysterious also as she is looking directly to the camera, suggesting she is aiming this advert at the person who is reading it, however she seems slighly shy as she is looking down a little bit.

Layout
This magazine advert is very well laid out on the page as it is able to show all the information about the new album in a stylish and fashionable way. The artist's name and album title is on the heading of the advert and is in the largest letters to catch attention and be bright and recognisable. On the right of the magazine advert, there is an image which shows the front of the album cover which will be able to help people find and recognise her album in a shop, which will possibly also help the sales of the album.

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